DENIS FREITAS
ILLUSTRATOR
GRAPHIC DESIGNER

D/

NIKE ● Brasileiragem

In March 2018, Nike launched the Brazilian national soccer team jersey for the Russia World Cup through the Brasileiragem project, a campaign celebrating the cultural bond between football and Brazilian identity.

Invited by Nike’s creative team, I collaborated alongside illustrators Camixvx, Pomb, and Rafa Sanches to create exclusive illustrated packaging for the jerseys sold during the first 72 hours on the Nike Brasil website and sent to influencers. My artwork connects football to everyday Brazilian life, highlighting street soccer, collective energy, and the freedom to create our own rules.‍

FILTERS
LOCAL
Brazil
DATE
August 2018