DENIS FREITAS
ILLUSTRATOR
GRAPHIC DESIGNER

The Story of Baijiu

These illustrations were created for the session titled 'The Story of Baijiu' on the website DrinkBaijiu.com, which is dedicated to sharing the history and culture of Baijiu, a traditional alcoholic drink from China, produced by the MingRiver Baijiu distillery. Baijiu has a rich evolution and enhancement dating back to the medieval era, and DrinkBaijiu.com aims to tell this story to the West.

'For thousands of years, alcohol has shaped and been shaped by Chinese culture. From humble beginnings among ancient farmers of the Central Plain to the mass mobilization of modern industry in the People's Republic, alcohol has touched all aspects of Chinese life. It has influenced religion and art, philosophy and politics.' (DrinkBaijiu.com)

The illustrations were created based on historical research conducted by Derek Sandhaus, the director of education and a Baijiu expert at MingRiver, who is also the author of the book 'Baijiu: The Essential Guide to Chinese Spirits'. Below, I showcase the final results of each illustration, from the initial sketch to vector shapes and main details."

LOCAL
China
DATE
August 2018

JIAHU ● 7000 BC

INVENTION OF JIU  ●  1st millennium BC

Classic Age of Chinese Drinking  ●  1st millennium AD

ARRIVAL OF DISTILLATION ● Around 13th Century

Birth of Baijiu ● Ming Dynasty (1368–1644)

Regionalization ● Qing and early Modern China

Modernization Post-1949: Following China’s Communist Revolution

Globalization ● Now