NIKE ● Brasileiragem

On March 25, 2018, Nike launched the new t-shirt for the Brazilian national soccer team for the Russia World Cup. The launch took place through an event called "Brasileiragem," which aimed to showcase the cultural relationship between Brazilians and soccer as part of Nike's promotional activities. I was invited by the creative team, along with three other illustrators - Camixvx, Pomb, and Rafa Sanches - to each create a special packaging for the shirts sold in the first 72 hours after the launch on the Nike Brasil website, also to be sent to influencers. Each packaging includes a tag that explains the approach of each artist:

"In his art, Denis connects a soccer match to the everyday life of the Brazilian people, showing that Brasileiragem goes beyond the four lines of the field. Just like in the game, we have the flair in life to receive, dribble, and score every day. What we are and what we inspire is part of our DNA. It's in the roar of the crowd, the flags on the windows, and the street soccer. It's in the daring to turn the game, in the freedom to create our own rules.

August 2018