In March 2018, Nike launched the Brazilian national soccer team jersey for the Russia World Cup through the Brasileiragem project, a campaign celebrating the cultural connection between football and Brazilian identity.

Nike's creative team invited a group of illustrators, including Camixvx, Pomb, Rafa Sanches, and Denis Freitas, to create exclusive illustrated packaging for the jerseys. The special packaging was used for jerseys sold during the first 72 hours on the Nike Brasil website and sent to influencers. The artwork connects football to everyday Brazilian life, highlighting street soccer, collective energy, and the freedom to create our own rules.