DENIS FREITAS
ILLUSTRATOR
GRAPHIC DESIGNER

The Story of Baijiu

These illustrations were developed for “The Story of Baijiu” on DrinkBaijiu.com, a platform dedicated to presenting the history and cultural significance of Baijiu, a traditional Chinese spirit produced by the MingRiver Baijiu distillery. The project is based on historical research by Derek Sandhaus, an author and specialist in the category.

Baijiu has been part of Chinese society for thousands of years and has influenced daily life, ritual practices, art, and philosophy. The illustrations revisit these themes and trace the evolution of the drink from ancient production methods to contemporary cultural contexts.

This page documents the visual process of the project and connects history, culture, and illustration through a series of scenes developed from initial sketches to the final artwork.

LOCAL
China
DATE
August 2018

JIAHU ● 7000 BC

INVENTION OF JIU  ●  1st millennium BC

Classic Age of Chinese Drinking  ●  1st millennium AD

ARRIVAL OF DISTILLATION ● Around 13th Century

Birth of Baijiu ● Ming Dynasty (1368–1644)

Regionalization ● Qing and early Modern China

Modernization Post-1949: Following China’s Communist Revolution

Globalization ● Now