Kellog Magazine

Editorial illustrations for Kellogg Magazine's Fall/Winter 2023 cover story. The piece explores how technology and society might shift over the next decade, based on insights from Northwestern University's business school faculty and alumni. The brief called for visualizing predictions about AI, healthcare, urban mobility, and workplace evolution—topics that required translating abstract business concepts into tangible scenarios.

The work uses a pink-purple-cyan palette to build futuristic cityscapes where technology integrates with daily life. Each illustration balances architectural elements with human presence, avoiding the sterile tech aesthetic in favor of environments that feel lived-in. The challenge was making complex MBA-level discussions accessible without oversimplifying the ideas behind them.

FILTERS
LOCAL
United States
DATE
December 2023
Kellog Magazine — illustration 1 by Denis Freitas
Digital illustration of a woman holding a coffee cup and looking at her phone on a futuristic city street with a parked car and digital holographic icons around.
Illustrated cityscape with futuristic buildings, digital icons, cyclists on winding pink paths, and text about innovations at Kellogg School of Management.
Illustration of a futuristic city street with a sleek autonomous car and a woman holding a coffee cup and smartphone, surrounded by digital icons for heart, music, brain, and shield.
Futuristic cityscape with tall buildings, a central abstract geometric sculpture, and floating holographic data panels.
Illustration of a hand holding a smartphone playing music with a holographic band performing on top and floating music-related data panels around.
Futuristic cityscape with digital blue information panels floating above solar panels, set against pink and purple skyscrapers.
Illustration of a futuristic city street with electric buses and cars under large digital advertisements featuring a watch, a person, and a sneaker.
Two-page magazine spread with articles on virtual concerts, cybersecurity, clean-energy adoption, and AI leadership, featuring futuristic digital illustrations and stylized text.
Futuristic cityscape with tall buildings, a central abstract geometric sculpture, and floating holographic data panels.
Newer

Gesture Ballet

Dimensions
←
Older

made visible

Technology
→