made visible

Urban mobility safety campaign for TCS, Switzerland's leading mobility organization. The project explores nighttime visibility through a series of hand-crafted illustrations featuring three heroes navigating retro-futuristic cityscapes. Each character embodies different mobility modes (running, cycling, skating) unified by luminous design elements that highlight the campaign's core message: visibility saves lives.

The aesthetic merges '80s neon nostalgia with contemporary urban environments, creating visually striking compositions where glowing accents and dynamic light trails demonstrate how reflective accessories transform nighttime pedestrians into visible, protected road users.